Big Top Events LLC, the owner of Forward Madison FC, has secured the rights to a USL W League franchise, scheduled to begin play in May of 2026. The new club will be temporarily known as USL W League Madison and will become the first women’s sports franchise to call Breese Stevens Field home as the facility celebrates its 100th year in 2026. The Club plans to have its own brand separate from Forward Madison FC, built by and for its community. USL W League Madison has started to collect name submissions and will conduct community led focus groups to develop the brand and crest of the Club to be announced later this year.
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